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5 Tips to Unleash your Brand and Energize your Marketing

Brand activation rallies business, marketing and creative activities that help bring brands to life. Here are 5 simple tips to get off the starting blocks and energize your next marketing initiative toward brand consideration, selection and preference. 1. Identify your Uniqueness Observe your brand in your marketing communications, website and social media channels and how […]

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Leverage Your Brand Value

Your brand made it. It’s been successful. You’ve gathered a following and built equity in the minds of your audience. They know your style and they know your brand, but you want to mix it up. You want to change it and evolve with the shifting business climate, and you want to take your current […]

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Positioning Your Brand for Business

The buying decisions of your target market may be ruled by choice, but your brand has the power to influence that choice. A brand strategy is key to strengthening the power of your brand to be considered, selected and preferred in a competitive market. Competition is what forces businesses to innovate, lower costs, and do whatever is […]

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The Benefits of Digitizing Your Brand

Digitizing your brand simply means activating your brand across all marketing communications platforms. It’s about telling the unique story of your brand at optimal reach from print to web, offline and online to social media and broadcast. The benefits of digitizing your brand extend your brand’s digital experience and interaction with your customers, creating […]

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